Hero has been a brand on which majority of India grew up in mid 90's and early 2000. But the millennial had a choice of plenty which fits their lifestyle and passion. Hero identified this gap and introduced Xtreme which is a urban bike but with great sensibilities, design sense, road presence and loads of style. Taking on Virat Kohli as a brand endorser was a logical choice for them. Second logical choice was to go with a design studio which helps bring out the bike positioning through impressive imagery and CGI work. Team Happy Finish was roped in to bring to life the Xtreme bike images across multiple media formats and what you see is nothing less than magic.