Hemingway is a book publishing company, that does not exist in real life. It was created for the project that I'm currently working on in the uni. I was really inspired by it and wanted to create something simple but unique at the same time.

Once all the sketches have been made, I started to consider different color options that would look great and show the idea of a company and began to work on everything in Adobe Illustrator.

As you can see on this image these sketches are pretty rough and quick, but it shows the progress and real process of creating logo.

Once I had finished logo I started to work on a business card and a shopping bag(below). I experimented with different colors, layouts and fonts. 

I feel that design turned out simple, unique and identifiable. I also think that it's very distinct and easy to remember.