SALSA | Where do you fit?




History

Salsa is a leading Portuguese company specialised in the manufacturing of jeans.
An innovative company responsible for some of the biggest technical innovations in this product, such as push-up jeans.
Currently present in 35 countries with more than 100 stores and 2000 clients, its growth is threatened by the difficulty in establishing itself as a recognisable brand.

Briefing

The briefing focused on the need to establish the brand to conquer the global market.
The challenge was to create a story for the Salsa brand. A story based on the heritage of the brand but aimed at a new and more sophisticated consumer.
















MANIFEST

What are your convictions? 
Your hopes, dreams… 
Ever thought about it? 
Where do you fit in a world full of diversity, wonders and beauty? 
Ask yourself, where do you fit in everyday life? 
No need to choose between passion and a career. 
Your career can be made out of passion.
Fight for it. 
Not true you need to be just one thing. 
Who told you? 
Be proud of who you became.
Add some craziness in your live. 
Dare to? 
Love to party and to be taken serious at the same time? Why not? 
Sportive? Try working your mind out too. 
Just remember... 
In life as in jeans, you have to find where do you fit.
Your clothes will never define you, you define them. 

Where do you fit?
Salsa









Credits

Creative Direction Ivo Purvis & Pedro Lima
Copy Cristina Amorim
Art Direction Margarida Lacerda
Client Salsa
Agency Partners
Production Tessar

Web References






SALSA | Where do you fit?
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SALSA | Where do you fit?

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Tools

Creative Fields