Terry Lawrence's profile

Hospira: Advance With Us Corporate Campaign

Terry Lawrence
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Campaign Architecture Corporate Communication Platform
Hospira  |  Advance With Us  |  Communication Architecture
The central element of the campaign is Hospira’s process: an expression of how they function as a company and the tool through which we communicate the logic behind every decision Hospira makes and solution they create. By consistently visualizing it on every communication, it reassures customers that Hospira’s decisions are well thought out and grounded in a process. It also serves as a reminder to customers that Hospira never stops searching for solutions.
Campaign Architecture Corporate Communication Platform
Hospira  |  Advance With Us  |  Corporate Communications  |  Advertisement
Campaign Architecture Corporate Communication Platform
Hospira  |  Advance With Us  |  Corporate Communications  |  Brochure Cover
Campaign Architecture Corporate Communication Platform
Hospira  |  Advance With Us  |  Corporate Communications  |  Selected Brochure Spreads
Campaign Architecture Corporate Communication Platform
Hospira  |  Advance With Us  |  Corporate Communications  |  Detail of Decision-making Diagram
Hospira: Advance With Us Corporate Campaign
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Terry Lawrence's profile

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Terry Lawrence's profile
Chicago, IL, USA

Hospira: Advance With Us Corporate Campaign

CHALLENGE After years of introducing product upgrades without retiring earlier versions, Hospira’s portfolio had become overpopulated with unprof Read More

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