Illustrations and editorial design made for DETRAN/RS, with creative direction from
advertising agency Global, from Porto Alegre, Brazil.
DETRAN is part of Brazil's National Traffic System, a public organ designed to determine standards for the training and supervision of drivers.
This project is a part of their reaching for the spreading of traffic education for kids.
This project is a part of their reaching for the spreading of traffic education for kids.
Final cover art.
Unused covers for the project.
Each chapter of the project had it's own opening image, as it follows.
Children's novels were adapted to different scenarios where traffic and children's safety become the main subject of the plot.
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