While these packs were available, I would occasionally come across them as litter. Not cool, and definitely not how anybody hopes to see
their work end up... But it's interesting how your work seems to find it's way back to you sometimes, after it's left your hands.
"Authenticity" was one of the themes we used when designing them, and somehow I thought they were now truely "authentic" in a way, now that they've actually served their purpose. So I decided to take some pics and turn it into a personal project.
This is the campaign that never could have been...
