This 22-Year-Old Former 7-Figure Corporate Brander Turns His Company Digilism Into a Millennial Ran Creative Solutions Company
Christian Maldonado took his 5-figure a month business, fired his staff, eliminated processes, and reinvested all the revenue back into the business to fund its new direction.
What’s your backstory?
I am a 22-year-old entrepreneur, who recently graduated from the University of Tampa, with a bachelor’s in accounting. I was raised in Queens, New York until I was about 7 years old. I grew up with my mother who was on The Board of Education at the time and received her master’s degree to teach at just 24. All my life, I’ve been taught how to go about challenges, obstacles, and problems that life tends to throw at people from an extremely logical standpoint. I tend to analyze before I make conclusions or even have an opinion about something. I grew up in Pennsylvania after leaving New York, and my life did a complete 360. My mother lost her ambition for teaching, and had my sister, who is now 14 years old. I saw a complete change within not only my immediate family, but throughout my bloodline. The average income throughout my entire family is just about $30,000 a year as of right now and was even worse at certain times growing up. I always had the drive to excel and be the best I could be, which is why the University of Tampa was the only school I applied for and decided it would be my way out of my small town known as Lebanon, Pennsylvania. Digital marketing started for me my sophomore year of high school when I saw a need for a spirit club, to get more of a crowd to our sporting events. I made all the branding, socials, t-shirt designs, and entire club from the bottom up. After two school years, I left my high school with it being the highest grossing club to ever exist, having over $5,000 in the account for any future necessities or fundraisers. Since then, I have taken every opportunity that’s come my way, whether or not I’ve been qualified or even in the right position to do it.
How has building a personal brand helped grow your business exponentially?
I’ve been building my personal brand and direction throughout college for the last 2 years. I’m currently at around 17-18K followers and have partnerships/sponsorships with about 5+ brands. I branded myself early on and made what I shared broad, mainly focused around my lifestyle so then after college when I had more free time, I could decide which path I wanted to take. In the process of growing my Instagram and using it to monetize the digital marketing services I’ve offered over the last 18 months, I’ve generated well over $50,000 in sales just through direct messaging and basic outreach. Through this, growing my brand and account set me apart even more during my corporate branding dealing.
I know this is not an easy job. What drives you?
Being able to help not only businesses, but individuals and owners know how the power of digital can change their entire business. Whether they’re struggling with sales, traction, awareness, or any other obstacle most owners run into...digital marketing has proven time and time again to solve numerous issues. That concept alone drives me to become a better figure within my field, knowing that people depend on me and the knowledge I’ve obtained, to help their business go to the next-level.
How do you push through your worst times?
As crazy as it sounds, I’ve passed the point where I even think or stress about the lowest times in business, whether it’s money, lack of business, or a setback. I’ve turned these downfalls into lessons, learning from them every time they happen, and making sure that it never happens again.