Ribeirão Preto, Brazil
Saltoro is an engineering company based in Brazil. For this project, naming, logo and visual identity were developed. Inspired by Saltoro mountains, the name represents not only these, that are one of the highest mountains in the world, but also the adventurous spirit of the company's CEO and his actuation field. The icon refers to the mountain, which is mirrored, drawing the letter S, the name's initial. To represent texture and colors, cement was the chosen element, mainly because it is one of the most important raw materials to civil construction. There's also a tridimensional effect that was intentionally designed.