Located prominently on downtown Edmonton's main street, Wishbone Restaurant is modern surf & turf restaurant that offers contemporary fare in a refined, yet comfortable atmosphere. Steering away from clichés, the identity design explores the intersection between land and sea through a unique visual language that connects the entire identity system.

Design by Overhaul Media

Creative Direction: Matt Janzen

Designers: Mike Wichuk, Ray Dak Lam

Photography: Ray Dak Lam