Quartz Residence Branding
City Walk, Dubai, United Arab Emirates.
A monogram is a motif represented in a logo made of combining two or more initials letters of an individual or a company. Monogram logos were used by ancient European royal families and public organizations in kingdoms. Furthermore, many high-end French brands, which are internationally recognizable, adopt a monogram for a logo, including Louis Vuitton, Fendi and the connected «CC» company logo, created by Coco Chanel.
Inspired from the name “Quartz”, which is crystal rock, the geometric outlines of crystal rock are abstractly used to create a pattern. This crystal geometric pattern is trapped in the monogram of “Q” letter. The combination of the monogram and crystal geometric outlines creates an entrance shape to express warm welcome and hospitality.
Inspired from the name “Quartz”, which is crystal rock, the geometric outlines of crystal rock are abstractly used to create a pattern. This crystal geometric pattern is trapped in the monogram of “Q” letter. The combination of the monogram and crystal geometric outlines creates an entrance shape to express warm welcome and hospitality.
Agency: Zan Branding Agency
Designer/ Creative Director: Afra Alsammahi
Published: November 2016
Designer/ Creative Director: Afra Alsammahi
Published: November 2016
