thom/krom is not just a fashion brand: it’s an invitation to live a sophisticated and intense life – believing in the power of many wonderful nights on this planet. thom/krom’s new fashion identity reflects the feeling of an exciting night among the innumerable lights of the city. The brand profile is completely focused on this vibrant scenery and the associated lifestyle – instead of just images of the product. This concept can also be found in the new slogan: “The night is your friend, my love”. The new visual identity is represented in every kind of media such as stationery, printed collateral, and the website
Corporate Design – Brand Experience – Brand Strategy – Digital Brand Experience
