Specific is an academic and industrial consortium led by Swansea University, developing cutting-edge solutions to future energy needs who needed an identity. We love working with brands that share our sustainable values, so we developed a bright brand identity that captures their unique approach, and references their Welsh heritage.

With their identity in place, we created all manner of materials, including interior schemes for their built facilities. Their audiences encompass everyone from government ministers to academics and curious schoolchildren, so storytelling is crucial to Specific. We helped them tell theirs using icons and dual language word clouds.

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