There’s always excitement amongst the team when creating new designs for Vocation Brewery. Their fearless attitude towards brewing allows us to create designs that mirror this attitude and pushes boundaries. This limited edition was no different.
For Vocation’s latest venture, a Russian Imperial Stout, we created a name, a concept and a can design to capture the essence of this full-bodied brew.
Partnering with Manchester’s Chorlton Brewery Co, Hull’s Atom Beers and New Zealand’s Yeastie Boys, Vocation wanted to bring something fresh to beer lovers everywhere. Each exciting collaboration demanded a design to suit and Robot Food were asked to deliver.
Having worked with the brand from the beginning across a number of projects, Robot Food looked to balance Vocation’s brand identity with graphics inspired by the beers themselves.
We used the ampersand from our original brand creation with Vocation to represent the collaborations. Acting as a template to keep a constant visual throughout the range, it alters to reflect each new pairing and flavour that comes with each new brew.