ATTOCUBE
Retail / Education / IT
Attocube is an IoT smart toy brand featuring six geometric patterns on each side, allowing children to create letters, numbers, and shapes. I spearheaded the brand renewal positioning for both B2C and B2B markets, engaging with teachers, parents, and investors worldwide to gather insights. By teaching children in kindergartens, I established appropriate design guidelines tailored to the target audience.
Through this extensive research, I discovered that parents sought a toy that wouldn't disrupt interior designs, while teachers and parents alike desired an educational aspect. However, paramount to all was ensuring the toy remained fun to maintain children's interest. To address these needs, I integrated the keywords 'Fun', 'Beauty', and 'Creativity' into the branding. I utilized vibrant colors, carefully balancing them to avoid overwhelming the design. Additionally, I created characters based on the patterns to aid children in quickly learning and maintaining interest in the blocks.
The successful implementation of these strategies resulted in partnerships with kindergartens in South Korea, China, and the UK, along with winning the prestigious K-Design Award in 2016.
Branding, Character Design, Prints, Art Direction
info.soohee@gmail.com
