ATTOCUBE is a block with six geometric patterns on each side. The combination of these blocks allows you to make letters, numbers, and shapes. I set the correct brand position of the B2C and B2B markets through the process of meeting with teachers, parents and investors all around the world especially S.Korea, China and USA. I even taught the children in the kindergarten as a teacher to find the appropriate design guideline for children.

I found out that parents wanted a toy that doesn't destroy the interior design and both teachers and parents wanted a toy that is educational. But, the most important thing was the Funny factor so that children who is the real users wouldn't lose their interests in this toy. 
So I combined their needs into the branding. I designed this item with the keywords 'Fun', 'Beauty', 'Creativity'. I used colorful colors but it was important to consider the balance so that it doesn't look like a mess toy. Also, I created characters based on the patterns so that children are able to learn the pattern quickly and don't lose their interests in blocks. 
As a result, I made contracts with kindergartens in S.Korea, China and UK.
Also, I won the prize, K-Design Award 2016. 
ATTOCUBE
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ATTOCUBE

ATTOCUBE is a block with six geometric patterns on each side. The combination of these blocks allows you to make letters, numbers, and shapes. I Read More
47
527
2
Published:

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