Maybelline New York
Pushup Angel Mascara Press kit
To express the new push-up mascara, the ‘pull-up’ attribute of the product is linked to the characteristics of the elevator. Pull on both handles to open the elevator doors, activate the sensors inside the box and get the product in the spotlight.
Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ Maybelline New York
Year_ 2018
Brand Location_ South Korea
Art Director_ Eunsil Choe Designer_ Hyejin Hwang, Seolah Choi
