NIKE MSK BOX
Interactive Time Trial Projection Mapping.

The main purpose of this project was to showcase the new Nike Phantom Boots through an innovative time trial, whilst each participant was engaged in an emotional experience to unleash their inner powers, their Phantom.

Live screen content, light schemes and sound effects were created to react to each players' speed and performance.
Players stepped into the NIKE MSK BOX playing field and completed a football sequence of sprints and dynamic dribbling before taking on the goalkeeper. As the player moved along the track, a visualized story unveiled his or her unique skills Phantom. Afterward, each players’ result was entered onto a leaderboard, and each received their personalized result of the trial.
Scenario
Location setting 
All Rights reserved by NIke. Special thanks to Been Oosterkerk, Maciej Kuciara, Golden Wolf — Animation Production Company.
Nike BOX Msk
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Nike BOX Msk

Nike Phantom of MSK. 3d mapping for Nike BOX Msk multidimensional training session in Gorky Park.
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104
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Published:

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Creative Fields