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Packaging - MCR Geisha Box
Packaging
Illustrator
項目背景:
MCR(微焙咖啡工廠)是中國知名的咖啡烘焙品牌之壹。這是壹盒名為“瑰夏”的咖啡掛耳包裝(外盒),由四張不同類型的特種紙對裱裝而成。采用燙銀、絲印等工藝,在交界處以卡扣裝成型,盡可能解決包裝環保和倉儲空間等問題,在包裝體驗上,通過低調的灰色表面來打開明亮的品牌專屬色彩,以平靜的狀態對話鮮活的內核。
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Project Background:
MCR (Micro Roast Coffee Factory) is one of the well-known coffee roasting brands in China. This is a box of coffee hanging ear packaging (outer box) named "Gixia", which is mounted on pairs of four different types of special paper. The use of hot silver, silk screen and other processes, with snap-fit ​​molding at the junction, as far as possible to solve the packaging environmental protection and storage space and other issues, in the packaging experience, through the low-key gray surface to open up the bright brand exclusive colors, dialogue in a calm state A lively kernel.


Project:
​​​​​​​Packaging Design
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Client:
MCR COFFEE
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Design Produced:
不亦乐乎 | BY-ENJOY 
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Art Director:
Young Huale
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Designer:
Young Huale / Lin Jian
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Photographer:
H

Packaging - MCR Geisha Box
873
14.5k
26
Published:

Packaging - MCR Geisha Box

MCR coffe is a well-known coffee roasting brand from China . This is a box of Geisha coffee beans.It is made from four pieces of special paper.
873
14.5k
26
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives