ICHIBAN
TOOL BAG / ACCESSORIES
ICHIBAN is a tool bag manufacturer looking to sharpen corporate image from the OEM stages to original brand. The old logo suffered from over-complexity, which made applications extremely difficult. Complicated designs meant logo had to be printed at a certain size for all information to be recognized and thus affected entire line of product designs.
The Re-branding process aims to provide a new logo design that is bold/strong, clean, and suggests the superior anti-wear quality of the ICHIBAN products.
BEFORE RE-BRANDING
BRAND ELEMENTS
EXPLORATION
LOGO CONSTRUCTION
MINIMUM CLEAR SPACE
COLORS
LOGO APPLICATIONS
