Buena Vida restaurant Logo redesign proposal
What the current BV logo and branding lacks is any connection to the restaurant theme. While TTT draws from modern Mexican art and culture, BV was set as a sterile and indescript brand - with no ties to Mexican cuisine.
What we should do is find a different but culturally same source of inspiration.

Since BV is a more traditional restaurant, the idea is to use ancient the Maya and Aztecs as inspiration.
The key elements of the ancient design:
- trapezoidal shapes of letters and stones
- soft rounded angles
- bold and bulky shapes
- floral motives
Drawing on the old designs, this is the concept - setting a bold and modern ancient design - built like a wall of stone bricks. The palm leaf as the floral element.
Buena Vida restaurant Logo redesign proposal
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Buena Vida restaurant Logo redesign proposal

1
55
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Published:

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