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    This project was to re-brand Timex, a brand of watches who have been set up since 1854. My idea was that I wanted to portray the brand to be reli… Read More
    This project was to re-brand Timex, a brand of watches who have been set up since 1854. My idea was that I wanted to portray the brand to be reliable and it has always been there for people throughout history. The sun brings life, used throughout history to tell the time and is always there for living things. Read Less
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2nd Year Student project:
This project was to re-brand Timex, a brand of watches who have been set up since 1854. My idea was that I wanted to portray the brand to be reliable and it has always been there for people throughout history. The sun brings life, used throughout history to tell the time and is always there for living things.

BRIEF: To re-brand Timex watch company.
RESPONSE: Idea of how Timex has a strong history and it is reliable, which is similar to the sun because throughout history it has been used to tell the time and it is always reliable.
Business card: Night and day editions
Business card: Transforms to a sundial
Promotional bag: Front view with logo
Promotional bag: Back view
Timex watch packaging.
PACKAGING: Packaging of the watches are a sphere shape with a flat bottom so it can  rest on a flat surface. It has TIMEX embossed at the front of the lid and the logo extruded at the top of the lid. Different watch collections comes with a different colour and sized sphere - smallest being the children watches.
Timex watch display stand.