Rotterdam Unlimited
InDesign
Branding



City of Rotterdam

Rotterdam is a dynamic city, but unlimited participation is not always possible for everyone. The municipality wants to change this with the Rotterdam Unlimited project. With this, Rotterdam responds to the ‘UN convention for people with a disability and / or a chronic disease’ that ratified the Netherlands in 2016. Total Design has developed a visual language for the ‘Rotterdam Unlimited’ program witha recognizable visualization of the program. All communication about the activities that are organized from ‘Rotterdam Unlimited’ is made in this visual language. This ensures uniformity, recognisability and visibility of the program.





Facts
Client: City of Rotterdam
Project: Rotterdam Unlimited
Agency: Total Design

Credits
Creative director: Edwin van Praet
Illustration: Adam Lane
Design: Jeannette Kaptein, Adam Lane
Client Services: Marco de Haan

 
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Rotterdam Unlimited
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Total Design