Tusker Twende Kazi - Won Bronze at Loeries 2014 (Integrated Campaign)
Tusker lager. A beer that has been around in Kenya for many years, and for some, maybe too many years as the younger generations perceive Tusker as the old mans beer. Our challenge is to make Kenyans truly proud of their local heritage and truly proud of Tusker. What’s better than rallying Kenyans with what Kenyans love most? Their marathon runners. We took Kenya’s famous runners and put them to the challenge to run across multiple countries to deliver a Tusker to a Kenyan friend living in London. With that, we created the rallying campaign, Tusker Twende Kazi. This has become their best campaign since the launch of the beer 50 years ago and it won a bronze at the South African Creative Loerie awards 2014 for Integrated Campaign .
Role: Graphic design and Branding
