DiDi is a cartoon character that was designed for internal communications at Discover Financial Services. The original concept was that DiDi is a Discover employee who works in the Business Technology department and would explain updates to the company intranet, called DLife, in a fun, simple and personable way. Since her debut she has evolved in design and in concept. DiDi has been used to give further updates on the intranet, help employees navigate the Community Affairs tools, and has made a big splash as a cover girl for a segment called What's Up Wednesday that featured news about events and goings-on around the Discover corporate campus. DiDi has developed a large following within the company, and in every episode she has been given more lifelike features, new costumes, new talents and interests that flesh out her personality, and even a cat.