This video was created as an internal explainer and hype video for the employees of Discover Financial Services after the company won its second JD Power award for Best Overall Credit Card Customer Satisfaction outright.

The purpose of the video is to explain what factors the company was judged on in the award evaluation process and how the company ranked, to better educate the employees on how to repeat the success, and also as a way of saying thank you and congratulations. The video has a fun, vibrant and energetic tone and is meant to energize the viewer.