This video was created for social media and as additional content for the Discover Financial Services Newsroom to support media pitches for the new Discover it Secured Card.
The video was designed to be understood in a muted auto-play format such as on a Facebook or Twitter news feed where videos often begin playing without sound as you scroll over them. This required simple, clean and visual information. The challenge was in trying to condense a lot of financial language into bite-size pieces that wouldn't be lost on a social media platform, as well as packing in a lot of legal disclaimer language.