Above: Master Blander Arsenio Ramos and Max Fernandez
Above: Master Blander Arsenio Ramos and Max Fernandez.
Above: Photographer Osiris Ramirez setting up the shots.
Max Fernandez and Humberto Areas with a 16” x 20” print of final print ad.
We first met Max Fernandez, of Aganorsa Leaf /Casa Fernandez, back in June of 2014. We met to discuss a new print ad project he had in the works. The project involved the late Arsenio Ramos, and we of course, were excited at the opportunity. We discussed imagery and message the company wanted to convey in the new campaign. Unfortunately, we did not get to work anything because of timing issues and all the work related to the then upcoming #IPCPR2014 trade show. We did meet up later in the year in #LasVegas during the #IPCPR trade show, but only to enjoy some of Aganorsa Leaf /Casa Fernandez cigars.
Fast forward to February 2016, Max contacted us once again to finally get this print ad campaign off the ground. We were more than ready to get rolling ASAP. Photo shoot for the ad took place at Casa Fernandez’s headquarter office/warehouse in Miami, FL and photography was once again handled by the very talented Osiris Ramirez.
When we arrived to the shoot’s location, we were greeted by all the wonderful people at Aganorsa Leaf/Casa Fernandez. Off to the side observing all the commotion was a gentle man sitting back enjoying a cigar, and as I walked over to say hello and introduce myself; Arsenio stood, removed his cap and said “mucho gusto joven, Arsenio”. Needless to say working alongside with him that day was a blessing, and an amazing opportunity to listen to a man with such a vast knowledge in everything tobacco.
This goes to show that timing is everything in all that you set out to do. The shoot was scheduled and completed in record time. Photo selection and editing was also done quickly. As a result, we at CigarPackageDesign were able to work on a couple of layouts, finalize ad and submit final artwork to our friends at Cigar Snob Magazine.
Our goal with every project is to do great work, meet expectations (and budgets), plus deliver on-time. The reward – satisfied clients. “It’s going to look impressive.” -Max Fernandez-Pujals