[ Creative Direction // Design ]

The Center for Great Apes is the only great ape sanctuary in the US that houses both Chimpanzees and Orangutans. They're based out of Wachula, FL are were in need of a complete rebrand and campaign that would draw attention to their mission... the rescue and rehabilitation of abused apes from the entertainment industry, medical testing and private ownership. Rebrand is below with complete identity package as well.