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RackCrate's Online Advertisement
The Brief
Mission
    Create an advertisement, web flyer that represents some core elements our website.
Demographic
    We are planning on marketing to 12-25 year-olds who are interested in hosting more specifically Minecraft servers.
Time
    We are expecting the complete project in two weeks.
My Thoughts
Program
    Whenever starting a project you need to consider what program will be most efficient. I chose Adobe Illustrator for this project as I wanted to work with shapes quiet often and did not want to be limited by pixel size of the canvas when detailing. 
Detail
    The style I chose looks phenomenal when assisted with details. Details include such things as shading, adding random blob, and have random but relevant features like in the space station that could be real.
Process
    Before I started this project I wanted to come at it with a new approach that I think proved very effective. It took time to try and personify the features on RackCrate's website. Once I was able to do this I created very rough digital sketches just blocking out where main features would go. I then went through an iterative design process of adding detail to each element that I had the rough shape of.
Tips
    When designing this project I found it best to start off simple. For me this meant just to make shapes like rectangles and circles. Once I had all the shapes I later went in to combine those shapes and round off the corners. The reason why I chose to do it in this order is when you combine shapes it becomes very hard to edit the original shape. Color palettes also help keep consistency in the design.
Thank you for your time.
RackCrate's Online Advertisement
28
338
10
Published:

RackCrate's Online Advertisement

This is an online advertisement, like a digital flyer, to show off some of RackCrate's features. The illustration takes on a whimsical style to a Read More
28
338
10
Published: