FS Kim is bold and intriguing – exuberant and unmissable, but playing a supporting role when needed. This typeface shines brightest as a display font, and is perfect for applications across fashion, theatre, cultural projects and pretty much any brand that wants to make a statement. While FS Kim is dramatic, it’s incredibly versatile, too, and works to showcase content in a stylish, striking way. This font makes you look, and makes you curious – perfect for brands and publishers that relish unconventional beauty.
In an unusual twist, FS Kim’s display version was drawn first, using a broad-nib calligraphy pen to create familiar forms and elegance while still breaking from serif traditions and making it all about standout character. The more constrained but no less playful text version was created later, with subtle modifications including larger x-heights, longer ascenders and descenders, wider spacing, longer and more defined serifs and a lower contrast.
FS Kim’s narrow proportions, short ascenders and descenders, and tighter spacing make the font suitably compact for display use. The overall aesthetic feels bold and sharp, but closer inspection reveals that all the corners are softened: one of many twists in this smart, sassy display typeface.