This is a nice social campaign for Poste Pay, a reloadable prepaid card service operated by Poste Italiane in Italy. The concept is to show the number of app users in relation to the number of residents of 3 main italian cities: Roma, Napoli and Venezia.
Here's the initial pencil sketches that I shared with the client
Roma - Gladiator
Napoli - Pizza Chef
Venezia - Gondola Driver
Agency: Y&R rome
Cliente: Poste Italiane
Brand: Postepay
Art director: Alessandro Cirillo
Copywriter: Massimo Muto
Production: Magnifico
Illustration: Mauro Gatti
Postepay social
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Postepay social

Campagna social Postepay
7
93
0
Published: