This is a nice social campaign for Poste Pay, a reloadable prepaid card service operated by Poste Italiane in Italy. The concept is to show the number of app users in relation to the number of residents of 3 main italian cities: Roma, Napoli and Venezia.

Here's the initial pencil sketches that I shared with the client

Roma - Gladiator

Napoli - Pizza Chef

Venezia - Gondola Driver

Agency: Y&R rome

Cliente: Poste Italiane

Brand: Postepay

Art director: Alessandro Cirillo

Copywriter: Massimo Muto

Production: Magnifico

Illustration: Mauro Gatti