We were given the opportunity to find a non-profit organization that we felt passionate about; that is how I found charity: water, they non-profit organization bringing clean and safe drinking water to people in developing nations; the objective of this ad is to bring awareness to the organization mission and have a many people possible donating to the organization; also, by having people start fundraising event it will generate no only funds, but it will also get the charity an even more boarder audience and recognition to the cause. The objective was to create a series of web banners that embodied charity: waster values and mission in order to create awareness about the organization and encourage people to get involved.