追悼 R.I.P. to Chiyoizumi distillery
追悼 R.I.P. to Chiyoizumi DISTILLERY
Re-Branding / Package

Awamori (泡盛) is an alcoholic beverage indigenous and unique to Okinawa, Japan.
Awamori owes its existence to Okinawa's trading history. The technique of distilling reached Okinawa from Thailand in the 15th century. All awamori is made from Thai rice. The Okinawans refined the distillation process, incorporating techniques from nearby countries, making it more suitable for the subtropical climate and incorporating the unique local black koji mold. From the 15th to 19th century, awamori was sent as a tribute to Okinawa's powerful neighbors, China and Japan.
When awamori is aged for three years or more, it is called "kosyu" (古酒, "old liquor") and refers to aged sake. 
Awamori is aged underground in constant cool temperatures in clay pots or vases. Before the Battle of Okinawa during World War II, 200- and even 300-year-old kosyu existed, but all were lost in the battle. Several attempts are being made to produce these kosyu again.

Chiyoizumi distillery of Awamori was in Miyako island, Okinawa. The distillery was closed due to various circumstances in the year 2013, Awamori production stopped, and it was officially closed down in 2018. These Awamori were blended Chiyoizumi's awamori and other distillery's awamori,
made in memory of Chiyoizumi distillery.
​​​​​​​

Dressed in all white, the packaging portrays a traditional Japanese funeral where white symbolize of lamentation and grief.​​​​​​​
All labels are differently. We dropped the ink mixed with Awamori on labels.

Although it seemed that "Chiyoizumi distillery's Awamori" is familiar to the local residents and been drunk, disappeared from the world, but the Awamori which remained a little in the warehouse that became a scrapped house. This project was created to rethink Awamori culture, breathing new life into sake of Awamori.

All labels are differently.


Blend / Sakiyama distillery and Chiyoizumi distillery
Blend / Iheya distillery and Chiyoizumi distillery
Blend / Kamiya distillery and Chiyoizumi distillery



Creative Art Direction/Design : Tomohiro Fukuda [Fukuda Design]
Photo : Yusuke Murata
Creative Management : Naohiro Morita
Plan :Tomohiro Fukuda [Fukuda Design]
Plan Advice : Hiroyuki Nakamoto [GUILD]
Web Technical Direction : Moriyasu Murayama [Rootless]
Web Design : Tomonao Uehara [Creative Imagination]
distilleries : Chiyoizumi distillery,  Sakiyama distillery,  Iheya distillery,  Kamiya distillery
Client : Kosyu Project team

​​​​​​​Fukuda Desgin and BARBE

Thanks for watching
追悼 R.I.P. to Chiyoizumi distillery
466
7,213
86
Published:

追悼 R.I.P. to Chiyoizumi distillery

R.I.P. to Chiyoizumi distillery Dressed in all white, the packaging portrays a traditional Japanese funeral where white symbolize of lamentation Read More
466
7,213
86
Published:

Tools

Creative Fields