Avant-Garde is a group of creative music-lovers based in Paris. Their aim is to organize nightlife events in the underground techno and house genre (featuring artists like Don Williams).
The idea behind the project was to create a noticeable icon that would reflect on the pre-historic ammonite. The ammonite's shell was used as inspiration to create a modern and fluid mark. Still, the symbol remains underground, but the elegance is evident.
Here is a link to their facebook page: