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    Alexandr & Co. introduces a luxury line of sericin based skincare products — Chrysalis Silk Treasures, which are imported from Europe and made in… Read More
    Alexandr & Co. introduces a luxury line of sericin based skincare products — Chrysalis Silk Treasures, which are imported from Europe and made in Japan. The Chrysalis series includes serum, moisturizer, toner, cleanser and eye cream. To magnify the concept of Chrysalis Silk Treasures, we selected special textured paper for outer packing with a cocoon appeared in a subtle way, highlighting protective nature of Chrysalis. The process of unpacking the package is like a metamorphosis, Chrysalis to butterfly, the silk-like blossom graphic on inner box showing a newborn beauty. Throughout the packaging design, a mystery and elegant tone of voice expressing the perfect moment of using Chrysalis Silk Treasures products. Read Less
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Alexandr & Co.
Chrysalis Packaging Design

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Alexandr & Co. introduces a luxury line of silk based skincare products, Chrysalis, which were imported from Europe and made in Japan. Chrysalis entire line of products includes serum, moisturizer, toner, cleanser and eye cream. We magnify the unique concept of silk based skincare products and extend it to the packaging design. Developed the packaging with special paper texture that highlight Chrysalis protective nature, we have also created a surprising glamorous blossom on the inner box. The smooth silk blossom graphic has expressed as a newly born butterfly after using Chrysalis products metaphorically. Throughout the packaging design, a mystery, elegant tone of voice expresses the perfect moment from Chrysalis to butterfly.

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Design Director : Woody Chau
Art Director : Can Chan
Graphic Design : Can Chan, Cathy Cheng



Outer box design with a subtle embossed chrysalis




User manual


Packaging of Seriglow Exlixir


Packaging of Seriguard Moisturizer



 Details of the outer box