Alexandr & Co.
Chrysalis Packaging Design
Alexandr & Co. introduces a luxury line of silk based skincare products, Chrysalis, which were imported from Europe and made in Japan. Chrysalis entire line of products includes serum, moisturizer, toner, cleanser and eye cream. We magnify the unique concept of silk based skincare products and extend it to the packaging design. Developed the packaging with special paper texture that highlight Chrysalis protective nature, we have also created a surprising glamorous blossom on the inner box. The smooth silk blossom graphic has expressed as a newly born butterfly after using Chrysalis products metaphorically. Throughout the packaging design, a mystery, elegant tone of voice expresses the perfect moment from Chrysalis to butterfly.
Design Director : Woody Chau
Art Director : Can Chan
Graphic Design : Can Chan, Cathy Cheng