Client: St Elmo's Pizza
Agency: Creating a Storm
St Elmo's Pizza was looking at introducing a new product range into their stores. I was given the task of researching, illustrating and designing a couple of possible packaging concepts for this range. The goal for all the packaging concepts, was to break away from the normal
St Elmo's branding, lifting this packaging to a more sophisticated and delectable level. 
In this particular concept, I chose to go with a black label, with the aim to shoot black and white photographs of the different products; adding in a white stamp designed specifically for the product range. This stamp would tie in with the rest of the St Elmo's branding which used a stamp design.