BODEGA JOSE
International Food and Charcoal Grill
Branding
Over a couple years of keeping my works in and only now do I feel more confident to start showing it publicly.
Foremost of all [but definitely not my first work] are the designs I had made for Bodega Jose - a 1990's established traditional restaurant operating up until now in Lanzarote, España.
LOGO
As to make the restaurant's brand identity up-close to its new cooking method,
the logo is nonetheless inspired by charcoal grilling.
BUSINESS CARD
As required by the brand owner, content details must be enlarged and straightforward
using vibrant colors. This primarily targets the elderly folks who had been composing
the majority of the restaurant’s customer population.
MENU
Bodega Jose offers a wide range of plain sailing menu selections;
from its classic carvery and international food - both are being cooked in charcoal grill,
wine and beverages, food for children, up to fully homemade desserts, as well as seasonal cuisines.
VOUCHER
One great part of Bodega Jose’s strategical promotions for customer retention and acquisition is the
issuance of gift vouchers entitling the recipient with certain amount redeemable only
at its premises for food purchase and cannot be cashed out.
ICONOLOGY
I pen-tooled these vector graphics and illustrations the same time I was
working with the menu. It was quite time-consuming specifically on creative illustrations
with a bunch of intricate details but hardworkingly I’d still managed to complete
everything that’s needed to all the more represent
all group of food and beverage items
enlisted on the menu.
Graphic Design and Illustration: Francis Concepcion
Mock-up Design: Francis Concepcion & freecreatives.com for the logo engraved in wood
Client: Bodega Jose Carvery - International Food and Charcoal Grill
