Night cruisin'
with MGD.

An activation unlike any other in the West African landscape, the Miller Nightcruiser brought joy and happiness from city to city.

Client

SAB Miller (Miller Genuine Draft) // Bold & Daring

Verticals

Event, Culture, FMCG

Description

MGD is a premium lager beer. As part of its marketing efforts in Nigeria, the Miller Nightcruiser was born to take entertainers and patrons across the city in true Miller fashion. 

Solution

Our project services included:

Event Toolkit (Design Assets), Vehicle Wrap; Digital Design (Social Media, Digital Banners), Image Procurement (SparkCreative was able to create an exciting suite of assets for the Miller Nightcruiser activation).