Our client is a consulting firm specialized in marketing and communication. It aims to enhance the tangible and intangible heritage of businesses, institutions  and organizations, through structuring a real brand culture and defining powerful storytellings to communicate it to people that share same values, emotions  and ambitions.  
Tribe intends to transcend the relationship between the companies and their public and define  the act of purchasing as a way of belonging and an art of life. 

After a long mind mapping session, our Art Director came up with the term Common Beliefs that totally defines Tribe philosophy and culture. Then, we created and developed Tribe's visual identity fluidly. Based on circles: symbol of flexibility, movement and infinity that meet, overlap and communicate.

Brand strategy by : Taieb Triaa          Art Direction by : Marwa Khairi          Creative Direction by : Yasser Joudi          Attract Agency - October 2018




Tribe Brand Identity
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338
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Tribe Brand Identity

Our client is a consulting firm specialized in marketing and communication. It aims to enhance the tangible and intangible heritage of businesses Read More
27
338
2
Published: