#ХЕШ_ТЕХ:
The character ideas for the chain of stores of digital technique  "Tekhnoprostir".

Meet  #хеш_тех! From now he will help the work team of Tekhnoprostir. He'll pay attention to the most advantageous suggestions and acquaint you with the world of technologies and he'll just announce about something interesting sometimes.


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A bit about him:
- he comes from social networks and he is a symbol of openness of Tekhnoprostir and its readiness to share experience.
Also  he is the symbol of trends and our youth.
- He is not perfect: he mixes languages, sometimes can burst with emotions (well, we do the same thing from time, don't we?) 
- # хеш_теш treats everything with humor and can tease you, but do not be ashamed - give him a decent answer!

Function:
- establishing of communication with the social networks users,
- formalization of marketing communications,
- creating a positive emotional relief while interacting with the promotional materials of the company,
- Improving the brand recognition.

Well, in general, # hash_tech lives the full life!


People who worked on it:​​​​​​​
Olena Sagura - Marketing & PR, Nataliia Klochak - Graphic Design & Illustration

Hash_Tach character
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Hash_Tach character

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