Ecobranding – Śliwka Nałęczowska
Eco Branding – Śliwka Nałęczowska

design by Agnieszka Cieszanowska | 2017

Eco Branding of a well-known Polish sweets company that produces plums in chocolate.
Thanks to the new graphic layout, only three colors of ink are needed to produce packaging. Unnecessary extras such as gold bands have been removed, and, instead of them, unprinted elements of cartons in a similar color were designed. The inside of the package is now coated with easily folded paper filling, instead of, previously used, plastic molding. Furthermore, chocolate plums are not wrapped directly in plastic, but remain in thin parchment with printed single-colored pattern.

packaging available on the market
ownership Firma Cukiernicza „Solidarność” Sp. z o.o.
proposition of alternative ecological packaging
A student's project made during workshops conducted by dr Maciej Konopka at the Academy of Fine Arts in Warsaw
Ecobranding – Śliwka Nałęczowska
11
145
0
Published:

Ecobranding – Śliwka Nałęczowska

11
145
0
Published:

Tools