COMPANY
Summit International Lily (Singapore) Pte Ltd.
TYPE
Print Ad
SMP (Single-Minded Proposition)
Shape. Support. Smile.
TARGET AUDIENCE
+ Generally people live in urban city
+ Health conscious
+ Ages 31 to 55 years old
+ Middle to high income groups
+ English education
ABOUT
The Summit International Lily Body Suits are high quality suits not only keep our spine straight, but also shape our body at the same time. Most importantly, the body suits help to create a healthy environment for our body. From these statements, we came out with an idea, which is Summit International Lily Body Suits are the ‘Superman Suits’. We are targeting on different range of target audiences, so we came out with a series that contain 3 print ads. There are housewifes’ version, white-collars‘ version and retirees’ version that posed the Superman’s signature pose to tear off their clothes and show o ‘Superman Suits’ that they wear.
// Retiree Parents
// White Collar
// Housewife
*Below are the billboard version :) *
* Retiree Parents *
* White Collar *
* Housewife *
