MAKERSPACE_BEYOND YOUR SCREEN

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This project is a brand illustration system for the new Makerspace on the North-West University's Potchefstroom Campus. Makerspace is a place where peers can get together to create, invent, think and also explore their abilities with different tools and materials in a work space. Therefore we want to create a brand illustration system that will speed up the process of the usual printing regime and reduce unnecessary stress for the target audience. Through our brand illustration system, we will effectively create an easy wayfinding system in the space, where the brand illustration system will serve as guidelines to easy flow through the space. “Makerspace fits with every endeavor you have.” Production of the brand illustrations is followed by a set of icons aesthetic and principles. The specific style illustrations used, will focus on interaction, engagement, and communication using icon-based illustrations that resembles the apps we use on mobile devices every day. The icons’ purpose is to serve as easy wayfinding elements that makes navigation as effortless and efficient as the technology the target audience is used to. As everything the consumer design is based on a screen Makerspace will take their design beyond a screen and transform it into something great. The Application’s purpose is to redefine the way-finding in the Makerspace space, where the student will be able to know when their order is in and finished. There will also be a coffee corner, where the students can sit and wait for their order to be finished. Facebook will also be updated weekly to inform the students of changes and new machines that will be in the shop. We want the illustrations to be easy re-creatable so that future designers will be able to extend on their Corporate Identity without losing the brand illustration consistency.