With the current push by businesses to go digital (whatever that means), companies have quickly turned their sights to mobile apps. Many, unfortunately, with little or no thought about their customers’ need for one. Building an app has to be based on a need. Does your app help clients connect with, access and use your services? Does it improve communication? Service efficiency? Convenience maybe? In very much the same way that a company requires a unique business proposition in order to be successful, your app needs to have a unique value proposition. In my opinion, designing an app must be an entirely customer-focused process, lead by the question - What does my client need/want and how can my app help to service this need?
As a UI/UX design experiment I took this question and used the Kenya Power App as an example.
The results are displayed below.