IOL Negócios
Institutional Website made for IOL Negócios, a company of Grupo Media Capital (the biggest media group in Portugal). They aim to position themselves as web experts that can help small and medium businesses improve their online presence.
Goal & Strategy
This project was part of the company rebrand. They used to be at the technological forefront in the early 2000’s and were still remembered for their work back then. At this point, the company wanted to refresh the perception of the brand, simplify their communications and position themselves among younger generations as web experts.
This website should present IOL Negócios and what it has to offer, in order to capture interest of future clients.
Elements
Colors
Aiming for simplicity, the base of the website was a combination of black and white colors.
However, in the company’s graphic identity there is an iconic blue that could not be missed. Having this color and knowing how users associate blue with hyperlinks, it was decided that the IOL blue would be the primary color for everything that was clickable and should be avoided elsewhere in the website.
Fonts
When it came to select the fonts, Montserrat was the primary font family in use, complemented with PT Serif.
