B R I E F
This project allowed the selection of a local or global brand whose identity needed to be updated or rebranded. Research into the client had to be undertaken to gain an insight into their brand values as well as their standing within the market.
After completing the research, a new mark for the brand had to be designed. A main constraint of the brief was not being allowed to use squares, circles, triangles, rectangles, ellipses or any other unrelated background shapes as an artificial means of giving the mark strength. Logo integrity also had to be specified along with structure variations and size specifications.
Once developed, the new mark had to be given a series of applications including stationary and other relevant implementations such as uniforms, posters, websites and mobile applications.
A complete set of brand guidelines was developed, printed and bound as the final submission. Below is a selection of content extracted from the final set of guidelines.
