Design Research Society - branding

The Design Research Society(DRS) is a learned society

committed to promoting and developing design research

worldwide. Established in 1966 it is the oldest multidisciplinary

society for the international design research

community. The biennial conferences, organized in

collaboration with host universities, have become

an essential meeting point for the design research

community. The term ‘catalyst’ was going to be used

as the theme for the DRS conference in 2018. With

that in mind, and taking the year 2018 as a starting

point, 20 horizontal lines with 18 vertical lines were

combined, giving the unique ‘DRS Grid’. This grid

will be used as the basis for everything created for

the visual identity strategy and will be supported by

a strong typographic approach and color palette.