Bed Head is a line of hair styling products by TIGI Linea, a division of Unilever Worldwide. It is for customers who are young at heart and not afraid to experiment with styles.
Young people are constanty desiring to get noticed and ready to experiment with their hair. They want to show their individuality and create an image. I have related Identity with Self-expression. An identity is unique to you and no one can ape it. Similarly, Bed Head helps you create an isdentity for yourself, that is unique to you. It distinguishes you from others and enhances your individuality !!