Lanxess is a leading chemical company with its headquarters in Cologne. The task consisted on the development of an image language for a wide-range program of digital transformation within the company. The strategy was to communicate digital transformation as a brand, in order to create an emotional link and to generate engagement. Part of the task was to execute and develop different communication materials to introduce and explain the incorporation of new technologies and processes within the company.
Lanxess corporate identity was influenced by the Bauhaus, as a result the new design elements for the digital transformation program consisted of basic and geometric shapes.
